Digital Marketing Basics

So you’ve finally made up your mind. You’ve decided to foray into the world of digital marketing. Whether you are a business owner or an aspiring digital marketer, a little reminder of what digital marketing entails is a good thing.

What Is Digital Marketing?

Digital Marketing is an umbrella term that encompasses all marketing activities executed through an electronic or digital medium and typically involves the use of an online platform such as the Internet as a marketing tool.   

The end goal of digital marketing does not differ that much from its traditional counterpart. The gist of digital marketing is to promote your product/services and to convert your target audience into paying customers.

In general, there are three ways people consume information online — through email, search engines, or social media. Here are some of the basics:

  • Email Marketing: This marketing strategy is described as a comprehensive plan to promote the sale of a specific product or service to a targeted audience via the use of emails.
  • Search Marketing: This marketing style encompasses both search engine marketing (SEM) and search engine optimization (SEO). And to a lesser extent, some search engines offer paid advertisement opportunities to place your ads in the top search results via cost-per-clicks or cost-per-miles.
  • Social Media Marketing: By using social media as an advertising platform, marketing content can be specifically catered to each of its users’ preferences. Pretty straightforward.