Are you a new, or even a veteran Blogger? It doesn’t matter how long you’ve blogged because at one point in time you’ve asked yourself this question. How do I get more traffic to my blog? Are you at that place in your writing that you struggle with and feel like people don’t pay attention to anything you post?
I’ve been blogging for around seven years total now, but honestly the first couple years of that seemed like such a struggle, because I was so focused on how many hits I was getting on my posts. I didn’t have a clear idea of how my first couple of blogs needed to work and what I was even doing really. I say all this because last year I discovered this amazing community called The Newbie Blogger Initiative which is what kick started my passion again for blogging. I had only just created the idea of my current site A Hobbits Journey, but it wasn’t until I got involved with NBI in 2014 that things seemed to kick off for me. It was such a breath of fresh air to be involved with other bloggers, sharing their tips, struggles, encouragement, and even challenging you to become more involved into the “Blogosphere” community. So if you are stuck in that rut, and have been working or grinding those blog post out, and just don’t seem to be moving along like you want or feel that you keep running into a brick wall…..Go check the NBI out, get involved, start re-thinking the way you blog, and don’t be afraid to step out of the box.
So if this sounds familiar to you? You get the heart to write this piece of art work, and drop it to your blog. You made sure a creative headline was added, you shared your post to Twitter, Facebook, and even Google+. Then you wait in breathless anticipation for your share count to skyrocket. But it just doesn’t get the hits like you wanted. Does this mean you failed and shouldn’t blog? The answer is NO WAY, keep posting, keep trying, pursue this adventure but don’t just write for anyone write for you and do it because you love to write, not because you want 1000 views on a blog post. Do we blog to get views, sure, we want our stuff to be viewed but don’t let it get you down when a post isn’t getting the numbers you wanted.
Maybe it’s a perspective change on what the vision of your blog is. Why are you blogging, and have you branched out to try a few new ways to socialize your content?
Everyone is using Twitter, Facebook, and Google+ to get their content promoted. These networks are very popular and rightly so, as they offer such ease of use and they are a great way to connect. Here are some smaller and less well known networks I’ve found over the past few months. These sites seem to have very active, focused audiences, and offer less competition for attention, so your content will stand out and be easier to find.
- Tumblr – Which is a microblogging site. The user base seems to lean more towards the younger generation, which makes it a great platform to reach a very niche-based group.
- Empire Avenue – Which is part social network, part social media marketing tool. It uses gamification to enable the users to broadcast content across all the other social networks. This seems to be very popular with small businesses, social media pro’s and bloggers.
- Quora – Which is a website founded by two former Facebook employees. It’s a unique site as all the content is created, edited, and organized by its user community.
Step outside the box a bit and try something new on your next post, because just sharing a link in your post isn’t enough to make sure it gets read. Why would users click on your post, do they have a good compelling reason? Here’s some out of the box things to try!
- Dubbler– This app is available for iOS and Android. Spark interest in your blog post and record an audio message that communicates your excitement and passion about the content in a way that text or static images can’t. Add an image, enter your blog post URL in the description and you’ve got a ready-made sound bite that can be shared with the Dubbler community, as well as Facebook and Twitter.
- Vine – I know this is a crazy idea, but a Vine video is a great way to give viewers a 6-second teaser about the blog post contents. Vine has an active and growing community to share with. Additionally, you can also share to Twitter and Facebook. Since Vine is owned by Twitter, your video will display automatically when you tweet it, as well as provide a link to the blog post and specific hashtags. There’s another benefit of using Vine. Tweets with Vine videos are four times more likely to be shared than standard video, according to research by Unruly.
- Instagram – Has a constant updating feed of images viewed by millions of people. Sharing your main blog image, overlaid with the post title, is a great way to drive traffic to your blog. Here’s how I drop my blog post images to Instagram.
- Save your blog image to Dropbox
- Access Dropbox from your mobile device
- Upload the image to Instagram
- Add any relevant hashtags and the URL of your blog post to the caption, using Bitly to shorten and track click-throughs
- Be sure to @ mention anyone you referred to in your post
- Remember to share your Instagram image to any of the social networks, like Facebook, Twitter, etc..
I hope you don’t mind stepping out of the box while you blog, because sometimes that can make the journey all the worthwhile especially when your hooked into a community like NBI. So, what are you waiting for, get to blogging and don’t be afraid to change things up a bit.
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